State Group Honors Local Activist For Beach Cleanups By Amy Bentley-Smith, Grunion Gazette
At a city-sponsored meeting on litter abatement, attendees were asked to come up with a headline about litter they one day wished to see. Community activist Justin Rudd's headline read: "Monthly Beach Cleanup Canceled -- No trash." "That's my dream," he said.
For 15 years, Rudd has organized a monthly cleanup of the beach around Granada Avenue. The result has been thousands of bags of debris removed from the area and thousands of people mobilizing to help.
RUDD'S EFFORTS HAVE NOT GONE UNNOTICED.
Keep California Beautiful, a nonprofit, state-sanctioned environmental steward program, bestowed on Rudd its Hal Albertson Volunteer of the Year award for his efforts with 30-Minute Beach Cleanup.
"There are a lot of people who go out once or twice a year to clean up our beaches and that's great. I don't know what we would do without them," Keep California Beautiful Executive Director Marlene Mariani said. "But Justin has taken it the extra mile."
SOON AFTER RUDD moved to Long Beach from his home state of Alabama, he began noticing the sad state of the city's beaches and wanted to do something about it. A personal trainer who offered workouts on the beach, Rudd one day asked everyone to help him clean up.
"I told everyone, why don't we stay and clean up? We use this beach why don't we be good stewards?" Rudd recalled. "There were maybe 10 people. Then I said we should do this every month."
WANTING TO MAKE IT EASY for people to attend, Rudd decided to keep the cleanups short -- only a half an hour. He asked his friends to bring people they knew and put up fliers around town. He also asked the city to donate bags and gloves and give people free parking and businesses to donate refreshments.
"What works for us in this 30-minute beach cleanup is the partnerships that have come through," Rudd said. "Justin Rudd isn't the only one out there cleaning the beach. It's 100 people out there. Unless you have partnerships, it's not going to be successful."
Rudd is excited about the being named volunteer of the year, but is humble about it.
"It's truly an honor," he said. "California has got to be the most environmentally friendly state in the country and to be chosen for a statewide honor, that's pretty cool."
KEEP CALIFORNIA BEAUTIFUL aims to create a litter-free California by encouraging business, government and public partnerships in cleanups and other beautification efforts.
It was the administrators of Long Beach Beautiful, the city's Environmental Services Bureau, who nominated Rudd's 30-Minute Beach Cleanup for an award. Rather than recognizing the program, KCB decided to recognize its founder.
"We just thought what a great idea, a 30-minute beach cleanup, anyone can do that," Mariani said. "It's fantastic that he thought that up. It speaks to how committed he is."
She said KCB officials were so impressed by the lengths Rudd has gone to get people involved, such as a volunteer database with more than 2,440 e-mail addresses, which Rudd uses to send out notices, the program's web site, www.beach-
cleanup.org, and his extensive public relations campaign.
"It's just on and on and on. It's just truly amazing that someone would care that much to do that for the community," Mariani said. "Long Beach is very lucky to have him."
RUDD WILL BE THE FIRST KCB volunteer of the year recipient under the award's new name. Mariani said Hal Albertson had organized highway and
roadway cleanup in Placer County for nearly 20 years. He passed away in late 2004.
"In recognition of him and all he did, we thought it would be nice to name the volunteer of the year award after him," Mariani said, adding that the
selection of Rudd this year was apropos. "It seems that Justin Rudd was cut out of the same mold as Hal. It's nice to see a young man really committed to cleaning up his neighborhood."
For more information, visit www.keepcalifornia-
g TAX-DEDUCTIBLE GIFT
Please Support Beach Cleanups in Long Beach
RIGHT NOW, while the need is in your mind, won't you please donate?
WE HOPE YOU share our love for animals, kids and the environment, and our wish is that you'll consider a gift of $25, $50, $100 or another amount so that we can continue to bring you clean and safe beaches.
CHECKS to BEACH CLEANUP, Attn. Justin Rudd, 5209 E. The Toledo #1, Long Beach, CA 90803.
THE MAIN PURPOSE of the Community Action Team (CAT) is to promote social well-being among the general public. As a 501c3 nonprofit corporation governed by a board of directors, contributions to CAT are tax deductible and are used to help produce quality events within our community that benefit children, animals, and the environment.
I AM A FIRM believer in the collective power of individuals joined in a spirit of goodwill and generous giving to bring about the success of a
• NEXT CLEANUP: This Sat., April 18, 10 a.m.
VOLUNTEERS NEEDED: Sat., April 18, 10 a.m. for the 191st consecutive monthly 30-Minute Beach Cleanup w/ a Pajama Contest (so wear your pj's, robes, gowns, etc. and win cash!). All ages and all groups sizes are welcome. MAP
Pajama Party & Sleepwear Contests @ Earth Day weekend beach cleanup on April 18!
ROLL OUT OF BED and arrive 9:35-10 a.m. in your sleepwear to 1 Granada Ave., Belmont Shore in Long Beach, 90803, on Sat., April 18. Let's clean the beach and have a pajama party. Cash prizes for best pajamas on kids, teens, adults.
Cleanups are "rain or shine" and hosted by Justin Rudd!, his nonprofit 501c3 Community Action Team (CAT) and the Miss Long Beach and Miss Southern California Cities pageants.
FREE PARKING: If you are attending the beach cleanup, you can park for free in the beachfront lot's non-metered spaces closest to the street; 1 Granada Ave., 90803. MAP
ABOUT THE CLEANUP
Groups and individuals of all ages are invited to participate and support this monthly environmental clean-up effort. Additionally, students will receive a 1-hour volunteer service credit for their participation if they arrive at 9:35 a.m., and Scouts can receive credit toward merit badges. Also, any person in need of completing community service is invited to help out and receive service credit.
Bring the Entire Family
On-site refreshments provided by Duthie Power Services and Corner Bakery!
The 30-Minute Beach Cleanups are held rain or shine on the third Sat. of each month at 10 a.m. at 1 Granada Ave. since June 1999. At the cleanups, organizers provide free giveaways, trash bags, gloves, refreshments from Duthie Power Services and Corner Bakery, volunteer service verification forms, and free parking. An average of approx. 100 volunteers participate each month, and all ages and all sizes of groups are welcome. No RSVP is needed.
Dogs are welcome at Rosie's Dog Beach during the cleanup.
The 1/2 –hour beach cleanup takes place at 1 Granada Ave. on the third Sat. of every month and approx. 150 volunteers of all ages show up to help.
The 30-Minute Beach Cleanup seeks to create a clean and safe place for residents, visitors and aquatic wildlife along the Long Beach coast. During the effort, volunteers progress toward the Belmont Pier and the Peninsula. Volunteers are asked to wear shoes and sunscreen. No reservation is necessary, and large and small groups are welcome. Bags, gloves and free parking are provided. Students will receive volunteer recognition forms so they can report service hours.
The 30-Minute Beach Cleanup which began in June of 1999 is organized by Justin Rudd and his 501c3 nonprofit Community Action Team (CAT).
HAPPY 15TH ANNIVERSARY!
On June 21, 2014, Justin Rudd and the 30-Minute Beach Cleanup volunteers will celebrate their 15th year of consecutive monthly beach cleanups -- which Justin began June, 1999! Thanks volunteers.
Parking is free for those who enter the beach front parking lot at 1 Granada Ave. @ Ocean Blvd. from 9:35 - 10 a.m. Cars must exit the lot by 1 p.m. Gloves, bags, refreshments and door prizes will be provided. And/or bring your own recycled grocery sack.
WIN DOOR PRIZES
Be sure to be signed-in by 10 a.m. sharp to get a raffle ticket to win some great door prizes each month. The drawings are held approx. 10:35, after the 1/2-hour cleaning.
FOR STUDENT CREDIT
Be signed-in before 10 a.m. sharp AND get a hand stamp from the registration tent. We will sign your volunteer form or we'll provide a form for you at the end of the cleanup.
Free bags and gloves; refreshments from Duthie Power Services; door prizes may include t-shirts, movie passes, and cash; and volunteer credit forms will be available, too!
We do provide bags, but we encourage folks to bring their own recycled bags - like a plastic grocery sack. Bring extra sacks, too.
NOTE: DO NOT PICK UP SHARP OBJECTS FROM THE BEACH
Dogs are welcomed off-leashat Rosie's Dog Beach before, during and after the cleanup. The 4-acre dog beach is within the one-mile stretch that is cleaned during the 30-Minute Beach Cleanup.
Sign up for our Email Newsletter
REFRESHMENTS are provided at each monthly cleanup by Duthie Power Services, since 1999. Refreshments may include bottled waters, canned sodas, chips, cookies, snack bars, and candy. We are searching for continued snack/drink suppliers at the cleanups. Contact Justin@JustinRudd.com.
ICE SPONSOR COULD YOU OR YOUR GROUP bring ice (four large bags) at 9:35ish for the next cleanup to keep the drinks chilled? If so, please contact Justin@JustinRudd.com.
Monthly 30-Minute Beach Cleanups Need Volunteers
30-Minute Beach Cleanups
1 S. Granada Ave., Long Beach, 90803
Sat., Jan. 17, 2015
Sat., Feb. 21, 2015
& every 3rd Sat. of each month at 10 a.m. at 1 Granada Ave.
STUDENT VOLUNTEER forms are available upon request at the conclusion of each cleanup. These forms can be returned to your school officials to help satisfy required volunteer service hour credits. BAGS AND GLOVES
are provided by the Community Action Team (CAT). And, please bring a recycled bag if you can.
Volunteers are asked to wear shoes and sunscreen. We will meet RAIN OR SHINE.
g e-NEWSLETTER Free Beach Cleanup Reminders by e-Mail GET REMINDED
about upcoming beach cleanups in the Greater Long Beach area. Justin Rudd will send you a reminder just before each monthly 30-Minute Beach Cleanup. CLICK HERE to subscribe. More than 3,900 subscribers!
g TAKE ACTION NOW E-mailCity Officials About Beach Trash
LET YOUR VOICEbe heard now. CLICK HERE to e-mail Long Beach officials about your beach concerns that might include the amount of trash on our beaches. Also, write letters to the editor. Keep the issue alive in the media by using this easy, free channel to educate the community!
SUPPORTERS & SPONSORS Duthie Power Services, Gazette Newspapers, Corner Bakery, Justin Rudd and his 501c3 nonprofit Community Action Team (CAT).
PLEASE HELP Volunteer This Month g Groups and Individuals Needed
VOLUNTEERS of all ages have been combing the sands for debris for many months and there is still lots of trash to be removed. The debris fouls the sands and endangers aquatic wildlife," says Justin Rudd, grassroots founder/organizer of the 30-Minute Beach Cleanup. "We are looking for families, students, individuals and organizations to come out and support the effort to help make Long Beach's beaches clean and beautiful."
The Long Beach chapter of the Surfrider Foundation is instrumental in helping with the 30-Minute Beach Cleanup each month. Surfrider sends a volunteer or two each month to assist with the cleanup and to distribute pamphlets about environmental projects.
Messy Problem in Long Beach
LONG BEACH HAS a perpetual problem with debris on its beach. The Los Angeles River empties near downtown in a curving pattern so that junk washed downstream tends to collect inside the breakwater and drift back up on shore. At the south end of town is the San Gabriel River, which probably carries less trash but what trash there is also gets pushed back to shore by south swells slipping past the breakwater. After a storm, the beaches collect literally tons of debris. It takes bulldozers and dump trucks to pile it up and haul it away. The city is faithful at cleanup but patience is wearing thin, and officials have studied more than a few proposals to stem the flow of flotsam and jetsam from the messy metropolis upstream. --Los Angeles Times
International Coastal Cleanup, based in Washington, has organized annual worldwide beach cleanups since 1986; this year's was on Sept. 18. Its volunteers work in teams, with one logging each type of trash. On its 2003 "entangling debris" list, balloon strings and ribbons accounted for 8 percent of the animals strangled. That is far behind fishing line and nets, which accounted for 60 percent, but at least fishing equipment has an excuse for being in the ocean and is not released just for fun.
By contrast, balloons are not a problem in Long Beach, Calif., said Justin Rudd, who directs monthly volunteer cleanups of four miles of beach there. That is not surprising, since the prevailing winds are from the west. "Styrofoam is the big culprit," Mr. Rudd said, along with fast-food packaging and plastic water bottles. The Los Angeles and San Gabriel Rivers end in Long Beach, and his problem is gutter runoff from 87 towns upstream. "Right after a rainstorm, it's gross around here," he said. ---NY Times
FOUNDED IN JUNE, 1999
A Grassroots Effort g Who's Behind this Environmental Initiative?
JUSTIN RUDD, a 44-year-old Belmont Shore resident, is the grassroots organizer of the monthly 30-Minute Beach Cleanup. "The beach should be a place to go to experience Mother Nature's beauty, not LA's trash," says Rudd, who moved to Long Beach in 1997. Since the inception of the 30-Minute Beach Cleanup in June 1999, Rudd has organized more than 12,000 participants who have collected thousands of bags of debris, including glass, Styrofoam, various packaging materials and thousands of cigarette butts.
RUDD IS the recipient of Keep California Beautiful's 2004 "Environmental Volunteer of the Year" award. He has also been honored by the City of Long Beach; the Long Beach City Council; Surfrider Foundation; Long Beach Dept. of Parks, Recreation & Marine; the California Junior Chamber of Commerce; and twice by The Aquarium of the Pacific for his leadership with the 30-Minute Beach Cleanup. "I want the sand to be clean and safe, and getting our city's people involved will make it happen," says Rudd.
Solutions to Our Dirty Problem g Reasons for this cleanup's continued success
Long Beach will be a community of neighborhoods focused on youth and education, with safety and economic opportunity for all, and a responsive, accountable government, in a healthy, green environment. ---Long Beach Strategic Plan 2010
Long Beach is California’s fifth largest city and one of the leading regions for business, tourism and community in the west. Because it is a shoreline city, Long Beach also has a perpetual problem – debris on its beaches.
NEAR DOWNTOWN, the Los Angeles River empties trash generated by upstream communities, which collects inside the breakwater and then drifts on shore. The San Gabriel River empties on the south end of the City, carrying trash that also drifts on shore. Rainstorms exacerbate this problem, sometimes dumping tons of debris on Long Beach beaches.
The Long Beach Parks, Recreation and Marine Department is responsible for maintaining a clean and healthy shoreline. The Department provides daily litter and debris abatement (mechanized sand raking) for each of the City’s beaches. This sand raking is effective in removing large items of debris, but smaller items and pieces of trash (e.g. beverage containers, plastic cups and bottle caps, plastic and paper bags, cigarette butts) remain.
Since 1999, the City of Long Beach has been the beneficiary of an extraordinary grassroots effort to educate and enable residents to become environmental stewards of its beaches. Justin Rudd, a Belmont Shore resident and grassroots organizer, is the driving force behind this successful environmental initiative.
In June 1999, Justin created the 30-Minute Beach Cleanup. To date, he has organized more than 90 beach cleanups, and coordinated more than 12,000 volunteers who have collected thousands of bags of debris, including glass, plastic, Styrofoam, packaging materials and countless cigarette butts.
Volunteers of all ages (individuals, families, students and organizations) have participated in the beach cleanups -- a dedicated and remarkable effort to help make the City’s beaches clean, beautiful and safe for residents, visitors, and marine animals, too! After five successful years, the 30-Minute Beach Cleanup stands as a role model for community involvement and improvement.
Execution of Program
Beach cleanups are scheduled for the third Saturday of every month (rain or shine), after major holidays, and after large rainstorms. Outreach and promotion for the cleanups are conducted through the following:
Web site postings on www.beachcleanup.org Monthly Beach Cleanup e-Newsletter (more than 3,940 subscribers) Monthly print ads in the local Gazette newspapers
Volunteers are provided with bags, gloves, and free parking passes (all donated by the City of Long Beach ). Every month, refreshments are provided by Duthie Power Services and other corporate sponsors, and door prizes are donated by Long Beach businesses, including the Aquarium of the Pacific and MasterFoods.
Integral elements that contribute to the success of the 30-Minute Beach Cleanup:
Consistent scheduling of cleanups (Third Saturday of every month, 10 a.m.)
Consistent location (1 Granada Ave.)
Consistent message (Keep our beaches safe and clean)
Consistent offering of incentives for volunteers (T-shirts, prizes, email follow-up, e-Newsletter)
Consistent networking with Long Beach Unified School District; local community, service and church organizations; local businesses; local media
Informative, fun and brief (30 minute) cleanups
Justin Rudd is a very accomplished grassroots organizer. He has created a community-based program that provides a much-needed service (beach cleanups and fostering environmental stewardship for the City’s residents). He has built and maintained solid partnerships with the City of Long Beach (City Council and City departments), local businesses, the Long Beach Unified School District, local colleges and universities, and local environmental, community service and church organizations.
Budget, Impact and Community Involvement
The 30-Minute Beach Cleanup is a “no cost” program. All personnel are volunteers (including Justin Rudd ), and all volunteer supplies (bags and gloves) are provided free-of-charge by the City of Long Beach, JetBlue and other sponsors. All volunteer incentives (T-shirts, refreshments and door prizes) are donated by local businesses, and the City of Long Beach provides free parking passes for all volunteers.
Print ad space in the community newspapers is donated (Gazette newspapers providing public service announcements). Print and web graphic design and web design of www.beachcleanup.org are provided free of charge by Marc Posch Design (in exchange for personal fitness training sessions provided by Justin Rudd ).
OUR PARTNERS 4City of Long Beach 4Duthie Power Services 4Long Beach Unified School District 4Gazette Newspapers 4The Surfrider Foundation
Results and Sustainability Well-established and respected in Long Beach , the 30-Minute Beach Cleanup is reliable (rain or shine) and effective. Since its inception, the program has provided more than 12,000 volunteers an opportunity to accomplish the following: Become environmental stewards
Improve the safety, health and beauty of Long Beach beaches
Protect the health and safety of marine life on and off Long Beach shores
Justin Rudd is a firm believer in the collective power of concerned and aware individuals. His commitment and tireless efforts have created an important complement to the City’s maintenance of its beaches. As all California cities are grappling with the challenges of budget shortfalls, the 30-Minute Beach Cleanup offers a unique community improvement model that can be developed and sustained with minimal financial impact.
Next on the horizon for the 30-Minute Beach Cleanup? A campaign partnering with regional organizations to create awareness of inland watershed issues and the importance of stopping litter before it gets into the Los Angeles and San Gabriel Rivers.
Nat'l Anthem Singing Contest at 15-Year Anniv. of the 30-Minute Beach Cleanup on June 21
Cleanup at 10 a.m. Contest at 10:35 a.m. 1 Granada Ave., Small groups and individuals welcome. All ages. All must sing a cappella. Free entry. Microphone provided. All contestants will sing the last few bars of the song:
Oh, say does that star-spangled banner yet wave
O'er the land of the free and the home of the brave?
Then, a few finalists will be asked to sing the entire first verse of the song. Please have the words memorized. If you can enter, please RSVP to Justin@JustinRudd.com.
Oh say, can you sing? Rudd’s C.A.T. wants you to sing your way to $1,000 in the SoCal Star Spangled Sing-off.
Justin Rudd’s nonprofit Community Action Team (CAT) is hosting the third-annual Southern California Star Spangled Sing-off. Winner will get a $1,000 appearance contract to sing at 10 upcoming Long Beach events. Winner will accrue $100 for each performance at a CAT event. See all CAT events at www.JustinRudd.com/cat.html.
THE SOUTHERN CALIFORNIA MUSTACHE CHAMPIONSHIP will award at least $100 cash at the beach on Sat., May 17, 2014. Free to enter. We do want contestants to take part in the 30-Minute Beach Cleanup from 10-10:30 a.m.
Got a handlebar? A cactus? A ringmaster? Or, is it a pencil line, a Fu Manchu, a tooth brusher or a wooly mammoth? Whatever you’ve got, wax it up and come on down! It’s going to get pretty hairy at this mustache bash!
IF YOU CAN'T GROW ONE, paint one on, put one on a stick, or stick one on your lip.
There will at least one cash prize for artificial mustaches (i.e. painted on, on a stick, attached). Costumes are not required, but encouraged.
All ages/genders welcome. Free to enter and spectate. $100 in cash prizes. Prize money courtesy of the Long Beach Turkey Trot. At least five winners will get a $20 and great photos on Facebook!
$500 Haute Dogs Poetry Contest is May 19, 2012
$500 up for grabs - that's up to five $100 winners! This is the 5th year for the contest that will take place at Rosie's Dog Beach on Sat., May 19 at 10:45 a.m. right after the beach cleanup and mustache contest. Hosted by Justin Rudd's Haute Dogs and 30-Minute Beach Cleanup.
RULES & GUIDELINES:
- every entrant will receive food/water dishes donated by ORE Originals; top-five will receive cash (details below)
- poetry does not have to be memorized; feel free to read your poems
- poems must be two minutes or less
- no props; dogs welcome
- all ages welcome to enter, entry is free
- poetry must be original and dog-themed
- microphone provided
- bring a printed copy of your poem
- max. two poems per entrant
- sign-up at the event
The poetry contest starts about 10:45 a.m. at the orange cones of Rosie's Dog Beach, closest to the Granada Boat Launch Ramp. Dogs are welcome at the monthly beach cleanups within the orange-coned area.
POETRY PRIZE MONEY
Five winners will get $50 cash, but prize money doubles for each poet signed-in by 10 a.m., sharp, on the concrete boat launch ramp at 1 Granada Ave. and who helps clean the beach for 30 minutes. There will be five $50 prizes, and if winners are signed-in and help with the cleanup as outlined, they will get $100 each. Beachfront parking at 1 Granada Ave. is free (starting at 9:35 a.m.) for beach cleanup volunteers (and refreshments and door prizes are provided for them).
$20 cash prizes for the best swimsuits. At least 5 winners.
Please arrive by 10 a.m. on Saturday, Aug. 17, 2013, and take part in the beach cleanup.
10:40 a.m. contest ; 10 a.m. beach cleanup;
1 Granada Ave., Long Beach, 90803 (on concrete boat launch ramp).
Free parking to beach cleanup volunteers arrived by 10 a.m. Contact Justin@JustinRudd.com.
Contestants may sign-up at the event. All ages welcome. Free entry.
After the cleanup on Sat., Nov. 16, volunteers will have 30 seconds at the microphone to tell us what they are thankful for. Several winners will receive $10 bills.
Can me memorized, read, or spoken extemporaneously. All ages welcome.
At 10 a.m. Sat., Dec. 21, 2013, the 3rd-annual Long Beach Christmas Cookie Contest private judging by Santa Claus, Miss Southern California Cities, and others will take place beachfront behind red velvet ropes and underneath creamy white canopies. Each of the top-10 bakers will receive a blue ribbon, bragging rights, and a $20 bill for their favorite charities, schools or places of worship. There is no limit to entries from a baker, and entrants can win more than once. Presented by Justin Rudd! and his nonprofit Community Action Team (CAT). MAP
And, enjoy a tasting reception of goodies from the Long Beach Christmas Cookie Contest that is also being held at the same location this Sat. morning. Cookie contest details: www.facebook.com/CookieContest
LONG BEACH POLAR SPLASH is Sat., Jan. 18, 2014, 11 a.m. at 1 Granada Ave. Will you join us?
Enter the "Roses Are Red..." poetry contest following the "30-Minute Beach Cleanup" Feb. 15, 2014
To participate in the cleanup and poetry contest on Valentine’s weekend, arrive 9:35 - 10 a.m. and get free parking when you enter the beachfront lot at 1 Granada Ave., Long Beach, 90803.
RULES: Poems can be read and must be under 30 seconds. All should start with "Roses are red..." and be original. Entrants can enter as many as three poems. Poets of all ages welcome. Age and grade level will be taken into consideration by judges. Awards include $20 bills.
$200 cash divided for the best real tattoos; several categories may include:
- best color (any style/size, real tattoos only)
- best sleeve (arm or leg; can be quarter, half, or full; real tattoos only)
- best tattoo(s) (real tattoos only)
- most tattooed (real tattoos only)
- And, we welcome fake tattoo(s) (henna, airbrush, stick-on, temporary on kids, etc.)
HALLOWEEN COSTUME CONTEST for kid, teen and adult volunteers on the boat launch ramp at 1 Granada Ave. following the 30-Minute Beach Cleanup. Contest begins about 10:40 a.m.